Marketing and Sales Diploma

Overview :

As the fields of marketing and sales continue to evolve, staying up-to-date on new skills, applications, and concepts becomes increasingly important.

By balancing the most recent knowledge and practical skills in marketing and sales, participants will get the competitive edge they need to join and enhance their marketing career, make better decisions, stay alongside of current marketing practices and remain valuable assets to their organizations.

This Professional Diploma aims to develop participants’ competence in sales and marketing to be able to take their careers to the next level.

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Diploma Outlines :

• Principles of Marketing

• Company-Wide Strategic Planning: Defining Marketing’s Role

• Designing the Business Portfolio

• Designing a Customer-Driven Marketing Strategy

• Marketing Mix (4Ps) & Extended Marketing Mix (7Ps)

• Analyzing The Marketing Environment

• Marketing Information Systems

• Marketing Research

• Consumer Markets & Consumer Buying Behavior

• Business Markets & Business Buying Behavior

• Marketing Strategy ; Segmentation and Targeting

• Marketing Strategy ; Differentiation and Positioning

• Products and Services

• Branding Strategy: Building Strong Brands

• New Product Development Strategy

• Product Life-Cycle Strategies

• Pricing Strategies

• Setting the Total Promotion Budget and Mix

• Setting Advertising Objectives and Budget

• Developing Advertising Strategy

• Evaluating Advertising Effectiveness and ROI

• Public Relations Tools and its Positive Impact

• Sales Promotion

• Direct and Online Marketing

• Essentials of Personal Selling

• Professional Selling ; Deep Understanding of the Selling Process Steps

• Complete Marketing Plan Formulation

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Who Should Attend ?

– Product Specialists/ Medical representatives

– Sales Managers / Supervisors

– Entrepreneurs رواد الأعمال

– Businessmen رجال الأعمال

– Business Development Managers / Supervisors / Specialists

– Account Managers

– Area / District Managers

– Experienced Sales Engineers / Representatives

– Non-marketing professionals working in related commercial fields

– Career shifters from unrelated fields aspiring to start a career in marketing

This diploma is highly beneficial to anyone working in the marketing / promotion / sales / business development career . However, it is of great importance to anyone looking for joining or shift to the marketing career.

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Study Language : English

The Scientific Material is in English language based on the books of Philip Kotler , however discussion during lectures can be in English or Arabic

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Diploma Duration :

Diploma duration is ( 30 ) hours Online ( Live )

مدة الدبلومة ( 30 ) سـاعة – أونلاين مباشـر ( بنظام تفاعلي )