Pharmaceutical Selling Skills Program

Corporate Training / or Online (Live)

Overview :

Leading Pharmaceutical Companies prefer to hire professional medical representatives who have certain traits, characteristics and skills to ensure a higher rate of success.

In the same time, managers want to know that members of their sales staff are capable of working independently, communicating well with others and have the required knowledge and skills to sell the products and increase profits for the business.

As a result, competency requirements for medical representatives have been changed dramatically over the past decade. Competent medical representatives are excellent ambassadors of their products and companies.

This comprehensive training program combines the most important skills necessary for professional medical representatives to be top performers.

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Program Outlines :

Module ( 1 ) : Pharmaceutical Selling Skills

• Competence : Understanding the Role of a Competent Medical Representative

• Essential Skillset for High-Performing Medical Representatives  

• Marketing Fundamentals for Medical Representatives

• Core Sales Responsibilities in the Pharmaceutical Sector

• Prospecting: Identifying and Targeting New Potential Customers

• Pre-Call Planning: Strategic preparation for productive visits

• Gathering Feedback and Understanding Physicians’ Needs

• Building Rapport and Establishing Trust with Physicians

• Delivering Value-Centered Sales Presentations

• Highlighting Product Competitive Advantages

• Emphasizing the Product’s Unique Selling Propositions (USPs)

• Managing and Overcoming Sales Objections Effectively

• Closing Techniques: Securing a Commitment from the Physician

• Post-Sale Follow-Up: Fostering Long-Term, Profitable Relationships

• Achieving Sales Targets and Driving Sustainable Growth

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Module ( 2 ) : Communication and Presentation Skills

• Principles of Effective and Impactful Communication

• Understanding the Communication Process

• Speaking with Influence: Techniques for Persuasive Communication

• Mastering the Art and Techniques of Effective Questioning

• Active Listening: A Critical Skill for Medical Representatives

• Using voice modulation to engage and maintain listeners’ attention

• Enhancing Presentations Through Effective Body Language

• Professional Communication via Telephone

• Business Etiquette and Best Practices for Using WhatsApp Professionally

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Module ( 3 ) : ٍSoft Skills for Medical Representatives

• Assertiveness and Confidence Skills : Keys to Professional Success

• Persuasion Skills for Ethical Selling

• Emotional Intelligence: Understanding and Managing Emotions to Improve Engagement

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Who Should Attend لِمَن هذا البرنامج ؟ :

Experienced Medical Representatives

Newly Hired Medical Representatives

Product Specialists

Fresh Graduates :

( Physicians, Veterinarians, Pharmacists, Dentists, Physiotherapists , Science Graduates ) who are looking for starting their career as medical representatives in Multi-national and Leading Pharmaceutical Companies

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Program Duration مدة البرنامج :

Program duration is ( 18 ) hours divided into ( 6 ) lectures

Online ( Live ) / or Corporate Training

مدة البرنامج ( 18 ) سـاعة مقـسـمة علي ( 6 ) محاضرات – أونلاين مباشـر ( بنظام تفاعلي) أو بنظام الحضور

Corporate Training في مقر الشركات